By KINIBIZ
Proton used to be the poster child of the automotive industry and it was protected to ensure its survival at the expense of quality and affordable cars for Malaysians. But now with Perodua having overtaken it in terms of sales and with the government no longer placing Proton at the heart of its policy, the layout of the Malaysian auto industry is evolving. Can Proton survive the ongoing car wars?
Issues
#1
Despite decades of protection, Proton has not been able to catch up in terms of domestic automotive market share. Once controlling 74% of market share at its peak, Proton has since lost out to ...
#2
National carmaker Proton finds itself under pincer attack from Perodua on one end, and other non-national carmakers on the other. What did Proton do wrong? What does it need to do in order to ...
#3
Since Perodua overtook Proton in terms of market share about a decade ago, it has been able to stay ahead. This is down to having a solid strategy from day one, timing their vehicle launches well ...
#4
For a long time national carmaker Proton has been at the centre of the automotive industry – what is good for Proton is good for the sector. The government through the Malaysia Automotive ...
Proton used to be the poster child of the automotive industry and it was protected to ensure its survival at the expense of quality and affordable cars for Malaysians. But now with Perodua having overtaken it in terms of sales and with the government no longer placing Proton at the heart of its policy, the layout of the Malaysian auto industry is evolving. Can Proton survive the ongoing car wars?
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