Turning Malaysia Airlines around

By Stephanie Jacob

Turning Malaysia Airlines around compilation image 110515 01

In this three-part series, KINIBIZ looks at troubled Malaysia Airlines and offers some suggestions. With Christoph Mueller taking over as head honcho, Malaysia Airlines is flying into a new space but what exactly that means is still unclear. In the first article, KINIBIZ focuses on what is still right with the airline.  The second and third articles will look at the things basically wrong with Malaysia Airlines and what it should do to take off.

Issues
#1

What’s right with Malaysia Airlines

With Christoph Mueller taking over as head honcho, Malaysia Airlines is flying into a new space but what exactly that means is still unclear. In the first article of a three-part series, KINIBIZ ...
#2

What’s wrong with Malaysia Airlines

Malaysia Airlines is a great airline in terms of its services, on-time performance and safety – notwithstanding the crashes. So what’s wrong with it? It just does not seem to be able to command ...
#3

What should Malaysia Airlines do?

Christoph Muller has a tough job ahead of him as he tries to pull Malaysia Airlines out of the red. MAS has issues with its costs and its revenue - Mueller has to find a business model which ...