By Samantha Joseph
The World Marketing Summit Malaysia 2013 kicked off on Saturday, 28 September 2013 with a recorded message from marketing author and consultant Professor Dr. Philip Kotler to delegates, emphasising that “The World Marketing Summit has as its purpose the development of solutions to the problems of poverty, hunger, pollution, violence and social disorder.”
During the Summit, global marketing experts will be sharing their view on marketing in the 21st century requiring a new partnership between government, enterprise and civil society, focused on creating and sharing prosperity.
The opening day of the Summit saw over 600 delegates from over 70 countries participating in sessions dedicated to addressing MDG 1 “Eradicating Extreme Poverty and Hunger” and MDG 2 “Achieving Universal Primary Education”, with speakers including Rajesh Chakrabarti, Chief Innovation Officer of Reliance ADA Group, India, Sara Ismail Mohamed, CEO, Al Bashayer Investment Company, UAE, John D. Chacko, CEO of LeapED Services, Malaysia and William Kwende, Chairman Agritech Group, Bukina Faso.
Among the speakers on the first day were founder of the World CSR Day, Dr. R.L. Bhatia; H.E. Christian Rehren, Ambassador, Embassy of Chile; and Minister of Higher Education Namibia, Dr David Namwandi, who stated that “It’s our duty to wipe away the tears of our brothers and sisters going through poverty. Poverty is due to a lack of love and it is our duty and responsibility as marketers, to be agents of positive change and social equalizer. Do good to the world and the world will do good for you.”
Marceline Lemarie
Dr. Marceline Lemarie, Organising Chairperson of the World Marketing Summit Malaysia 2013 said, “The power of Marketing as a tool to effect positive change has never been more apparent. Profit and Purpose must co-exist, this is the new business normal. We have less than 2 years to achieve the 8 UN Millenium Development Goals and in the process, create a bigger, more prosperous market based on empowerment and shared prosperity. I look forward to the new paradigm of Public-Private-Purpose partnership and action plans to implement this immediately.”
The Summit in 2013 will be held from 28th to 30th September 2013 at the renowned Putrajaya International Convention Centre and is expected to draw up to 2,500 delegates and a stellar list of marketing world leaders. More information about the Summit can be found at www.wmsmalaysia.org
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