By BERNAMA
The Malaysian External Trade Development Corporation (Matrade) will continue to take advantage of Foodex 2015 in Japan to highlight “Made-In-Malaysia” food and beverage (F&B) products in East Asia and the international market.
Backed by strong demand from previous trade fairs, Matrade’s national pavilion will showcase 24 Malaysian exporters who will capitalise on the abundance of opportunities offered by the Japanese market, particularly for health-related products.
“With the upcoming Malaysia International Halal Showcase (Mihas) to be held in April, Matrade also will be leveraging on Foodex 2015 to promote Mihas to Japanese and international buyers,” said Matrade in a statement.
Japan’s F&B and supplements market is worth a whopping RM65.7 billion.
Meanwhile, Malaysia’s exports of processed foodstuff to Japan improved 32.7% to RM620.3 million in 2014 from RM467.4 million recorded in 2013.
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