Malaysia Airlines relaunches its in-flight magazine

By BERNAMA

Malaysia Airlines montageMalaysia Airlines has relaunched its award-winning in-flight magazine, Going Places, with all-new content and design starting with its February 2016 issue.

In a statement today, the national carrier said the new Going Places will be featuring a new look with a distinctively recognisable cover design, as well as some reorganised editorial content which includes six new sections to cater to passengers’ varied reading interests.

“Going Places, produced by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media, is a monthly travel and lifestyle magazine read by more than a million passengers on board all Malaysia Airlines flights,” it said.

Head of marketing Charles McKee said the new look and editorial content is about celebrating the diversity and richness of Malaysia.

“This very much reflects the airline’s position as the new flag carrier of the country,” he added.