By BERNAMA
KFC Malaysia, a unit of QSR Brands (M) Holdings Sdn Bhd, expects its new Hot & Cheezy menu to help drive its sales mix by about 15% during the promotion period from today until Dec 31 this year.
The company has launched its Hot & Cheezy, with two intense flavours – KFC’s Hot & Spicy chicken and premium Romano cheese sauce.
This is also extended in a unique burger version, with the addition of premium Romano cheese sauce on the spicy Zinger fillet, layered with mayonnaise, lettuce and crunchy nachos, making it a burger with an explosion of indulgent flavours.
KFC marketing senior general manager Angelina Villanueva said the rise in global consumers preferring gourmet premium food served in quick and easy fashion has inspired KFC Malaysia to create this product.
“Other than the spicy flavour, adding cheese sauce to side dishes has been an increasing trend amongst urban Malaysians and I’m sure this new product is going to be a hit,” she told reporters at the new product launch today.
The KFC Hot & Spicy chicken combo costs RM10.95, while the KFC Hot & Cheezy burger is priced at RM9.95 with a side and a drink.
Villanueva said there are 628 KFC outlets in Malaysia and the organisation plans to set up seven more outlets nationwide by year-end.
QSR Brands (M) Holdings Sdn Bhd is a franchisee of over 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia.
It is also the operator of Pizza Hut in Malaysia and Singapore, with more than 350 restaurants in Malaysia and 60 restaurants in Singapore.
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