By Andy Heong
Mondelez Malaysia announced its commitment to maintaining prices on its products after the implementation of the goods and services tax (GST) on April 1, and affirms its full compliance with the Anti-Profiteering Act 2012.
Mondelez Malaysia managing director Pete Bingeman said in a media statement that “consumers can be assured that Mondelez will not increase the prices of our products, when GST comes into effect on April 1, 2015.”
Bingeman added that there will be a 5.7% price cut on its price list in order to maintain the prices given to Mondelez’s retailers and distributors. However, the final consumer price is determined by its retail partners as Mondelez does not sell directly to consumers.
“Consumers should be able to continue enjoy their favourite household brands like Chipsmore and Oreo without being concerned about the price factor.
“Our competitive pricing strategy is one way to ensure that we remain true to our objective in creating delicious moments of joy for all Malaysians,” said Bingeman.
Mondelez International is a major global snack food producer and manufactures well-known brands such as Oreo, Jacob’s, Tiger, Twisties, Chipsmore and Cadbury Dairy Milk.
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