By Andy Heong
Ford today announced its best-ever August performance in Malaysia with overall retail sales jumping 53% to 1,124 units, driven by continued strength in demand for Ranger and Fiesta.
David Westerman
“The strong August result shows that our segment-leading global Ford vehicles are widening their appeal to more and more customers across the country — from Kuala Lumpur to Kota Kinabalu,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.
According to Westerman, the Ranger remained the second best-selling pickup truck in the market and Ford’s best-selling nameplate in Malaysia with August retail sales that surged 63% year-over-year to 722 units. Year-to-date Ranger sales have risen 54% to 5,257 units, as strong demand has continued across the entire model line.
Additionally he added that the Ranger offers an unmatched safety package in Malaysia, with the full Ranger line-up now equipped with additional active and passive safety features, including Ford’s Electronic Stability Program (ESP) across all variants.
“The rugged appeal and overall capability of the Ranger continues to attract a wide range of customers because of the way it suits their respective work and lifestyles in Malaysia,” said Westerman.
The sporty new Fiesta delivered retail sales of 256 units, helping boost its year-to-date sales up more than 26% to 2,381 units.
Strong demand for Fiesta is being driven by its high-performance 1.0L EcoBoost engine –which recently won International Engine of the Year for the third consecutive year – as well as for its global 1.5L TiVCT engine variant.
“The Fiesta continues to connect with young and trendy Malaysians. It’s really a great looking car, with a suite of technologies that’s unmatched in its segment,” said Westerman.
With the stylish Kuga SUV and technology-packed Focus also contributing more than 1300 sales, Ford’s overall year-to-date retail sales have risen 32% to 9,034 units – the best year-to-date performance in more than two decades.
Ford expects the all-new EcoSport compact urban SUV to provide a significant boost to its sales performance in September – its first full month of availability in the market.
“The EcoSport will help to define a whole new vehicle segment in the market, and with each new global Ford vehicle we launch, we continue to appeal to and connect with so many different types of new-to-Ford customers,” said Westerman.
“This growing customer base is driving our commitment to offer and continue further enhancing the very best ownership experience.”
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